Messaging and Visual Storytelling Custom Built for the C-Suite
Targeting the C-suite with video is a way to gain mind share with decision makers early in their buy cycle (maybe even before they know they have a problem you can solve). How do you develop messaging...
View ArticleHow to Get Your C-Suite Targeted Videos Seen by Your C-Suite Targets
In the last blog post I covered why video is the best vehicle for C-suite consumption of your marketing message – what the content should be and how to produce a video they’ll watch. You still have to...
View ArticleGetting Sales Messages Past the Crocodile Brain
“Crocodile Brain!?” Yes. Research shows that the most rudimentary part of our brains, the part responsible for survival, filters what gets through to the rest of our brains. If you can’t get your sales...
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